- Investment volume in the mid seven-figure range
- Success story convinces existing investors
Munich, 27 February 2012 – windeln.de, Germany’s largest online shop for everyday baby products, has successfully completed a new round of financing. The funding was raised in an internal round from existing investors Acton Capital Partners, DN Capital and High-Tech Gründerfonds, who over the past year have been convinced by the company’s strong growth and professional management. A high seven-figure sum has been injected into the company.
In 2011, its first full fiscal year, windeln.de showed impressive growth. The sales volume of the online shop, which was founded in 2010, rose to 1,000 orders shipped every day. The range covers more than 11,000 products for babies and moms. The firm’s customer base now comprises over 100,000 parents. A majority of orders comes from existing customers a fact that underlines the high level of user satisfaction. The money raised will be used to further extend the product range, thereby ensuring the company’s position as the market leader. In addition, windeln.de will continue to invest in brand-building in 2012, following a successful TV campaign in 2011.
“We consider the fact that we were able to structure our series B financing as an internal round an acknowledgement of our hard work and achievements”, says Konstantin Urban, founder and Managing Director of windeln.de. Co-founder Alexander Brand adds: “The new capital will allow us to further increase our monthly turnover, which is currently EUR 1.5 million, and to extend our range to include car seats, strollers and baby clothing.”
“Since our initial investment in spring 2011, windeln.de has shown impressive growth and is now the clear market leader in the German-speaking world”, comments Christoph Braun, Managing Partner of the Munich growth equity investor Acton Capital Partners. “That’s why we were more than happy to act as lead investor in this round and to increase our stake.”
“The performance of windeln.de in 2011 was extraordinary”, says Nenad Marovac, Managing Partner of the British VC firm DN Capital. “The growth in monthly sales of 600 percent year-on-year has certainly exceeded our expectations.”
In addition to Christoph Braun from Acton, the three-person advisory board of windeln.de comprises Nenad Marovac, General Partner of DN Capital, and Jochen Gutbrod, a private investor and former Deputy Chairman of the publishing group Georg von Holtzbrinck.
About windeln.de:
windeln.de is Germany's largest web store for baby products of daily need. The internet retailer offers more than 11,100 products of over 200 brands, that young parents can comfortably order from home. The offer ranges from diapers, baby food and skin care to safety products as for example gates and monitors. Recently the new category “On the road” (“Unterwegs”) was launched offering a wide selection of strollers and car seats. windeln.de was initiated by Konstantin Urban, Alexander and Dagmar Mahnel in October 2010. The Munich based company currently employs 20 staff members.
